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ABOUT
Project Abstract
My Role
This is a business proposal for Waymo One'd future 5-year growth with user breakdown analysis, UX upgrade, tiered-pricing strategy & marketing rollout plan. This presentation is the final project of Digital Strategy, an MBA-level class at NYU Stern School of Business, and was evaluated as 22.5/25.
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Team Leader
Strategy direction & overall inspection
Team management & logistics;
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Strategy
Pricing strategy (partial contribution)
Ads experience (partial contribution)
Growth plan (shared responsibility);
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User Experience
User breakdown & persona studies
User Experience Design (mobile app main menu reconstruction & feature addition)
High-fidelity mock-ups
Presentation design




















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