ABOUT

Project Abstract

My Role

This is a business proposal for Waymo One'd future 5-year growth with user breakdown analysis, UX upgrade, tiered-pricing strategy & marketing rollout plan. This presentation is the final project of Digital Strategy, an MBA-level class at NYU Stern School of Business, and was evaluated as 22.5/25.

  • Team Leader

Strategy direction & overall inspection

Team management & logistics;

  • Strategy

Pricing strategy (partial contribution)

Ads experience (partial contribution)

Growth plan (shared responsibility);

  • User Experience

User breakdown & persona studies

User Experience Design (mobile app main menu reconstruction & feature addition)

High-fidelity mock-ups

Presentation design