The current Rally App screens. (as of May 2022)
Project Overview
Context
*This group project is an MBA coursework I did at NYU Stern School of Business in partnership with Rally RD.*
Rally is an alternative asset investment marketplace where users trade equity shares of rare collectibles released by the platform. Over the course of 3 months, I, along with 3 teammates, worked closely with the product managers at Rally to solve the user activation problem when the company was seeking further growth/expansion.
User Activation
Problem Statement*
Based on an internal report, a majority of users who created an account at Rally have yet to make any investments on the platform.
*Check out the full version for the specific research data*
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