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Rally RD.
User Activation (Preview)*

Mobile App & Marketing Website | Consumer
User Journey Flow & Interface Improvement,

Content Strategy, Qualitative Research

Product Management

*This page is only for preview. Please access the full version for details.*

Screen Shot 2022-09-08 at 12.40.50 AM.png

The current Rally App screens. (as of May 2022)

Project Overview

*This group project is an MBA coursework I did at NYU Stern School of Business in partnership with Rally RD.*

Rally is an alternative asset investment marketplace where users trade equity shares of rare collectibles released by the platform. Over the course of 3 months, I, along with 3 teammates, worked closely with the product managers at Rally to solve the user activation problem when the company was seeking further growth/expansion.

User Activation

Problem Statement*

Based on an internal report, a majority of users who created an account at Rally have yet to make any investments on the platform.


*Check out the full version for the specific research data*

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