Window illustration & poster for CITIZEN's 2016 campaign “Better Starts Now” in celebration of its 40th anniversary as well as the National Youth Day in China. This project involved integrated research, illustrative practices, and coordination with stores to advocate the optimistic lifestyle that echoes the spirit CITIZEN has maintained for 40 years. Eventually the illustration and the poster were displayed in CITIZEN retail stores in 6 major cities in China, and also got applied to support the local teenager cross-country hike competition sponsored by CITIZEN.

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